
About us




Rachel Smith
Head trainer KCAI (CD)
Rachel is the lead trainer at Furry Tails and draws on over a decade of experience working with canine behaviour. Rachel is responsible for the design and coordination of our courses, ensuring both you and your dog can build skills, games and confidence week by week, whether you are an experienced dog-owner or bringing your first puppy!
As well as being an Absolute dogs Pro Dog trainer, Rachel is also an accredited Kennel club companion dog instructor
https://www.thekennelclub.org.uk/training/kcai/list-of-accredited-instructors
Rachel has professional qualifications in dog training from IMDT, Compass, The Centre of Excellence, Alpha Education, ‘Think Dog’ by Sarah Whitehead and a Level 3 Professional Daycare and Boarding Certificate.
Rachel has also trained alongside a Crufts Obedience winner who has taught her the foundation of her skills she possesses today. Having previously held training classes and socialisation groups for a North West company, Rachel has successfully accredited dogs through all stages of the Kennel Club Good Citizen dog scheme with her own dogs.
Rachel has had a lifelong love of dogs and has long supported rescue dogs through The Dogs Trust charity and local rescue centres. Her own rescued furry friends helped to build her interest in behavioural therapy for dogs and she has rehabilitated her latest rescue, Katie, with positive behaviour techniques to bring out the happy, confident side of this lovely collie Cross.
With this experience, Rachel is able to draw upon a wide range of techniques and skills to help people of all ages and abilities to successfully communicate with our canine friends in a fun and rewarding way.


Adam collier
Daycare Dogfather and trainer
Adam has worked with furry Tails for 2 years now and absolutely loves working with his furry colleagues. In the past, he has worked for west mercia police as a witness care officer. Adam has been walking dogs and training with Furry Tails since early 2019 and has a Level 3 Professional Daycare and Boarding Certificate.
He loves the outdoors and animals, especially dogs. Over the years he has spent time with Rachel, helping to improve his knowledge of these amazing animals and learning lots about positive-reinforcement dog training.
he is a fully qualified dog first aider and is continuing his doggy knowledge through on-going training courses.

Cheryl Brown
Furry dog mother, trainer and Groomer


CHERYL IS ONE OF OUR DOG DAYCARE ASSISTANTS AND GROOMER. CHERYL IS COMMITTED TO WORKING WITH DOGS HAVING PREVIOUSLY UNDERTAKEN VOLUNTARY WORK FOR LOCAL VETS AND HELPING ALSO WITH DOG TRAINING CLASSES.
PREVIOUSLY CHERYL HAS WORKED AS A DOG GROOMER AND UNDERTOOK HER LEVEL 2 DIPLOMA IN WORK BASED ANIMAL CARE AND SHE HAS ALSO RECENTLY COMPLETED A COURSE IN CANINE BEHAVIOUR.
WHEN NOT IN WORK CHERYL ENJOYS SPENDING TIME WITH HER TWO LABRADORS DIESEL AND BEAR WHO ARE VERY ENERGETIC AND FULL OF FUN, SHE ALSO ENJOYS THE COMPANY OF HER TWO CATS TIGGER AND SOOTY TOO.

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Ellie Watkinson
Furry dog mother, Social media guru
Ellie is one of our daycare assistants whose love for dogs is shown both inside and outside of Furry Tails. She has grown up surrounded by all sorts of animals, from guinea pigs and hamsters to cats and dogs, and now has many pets of her own!
Ellie spends lots of time outdoors, going on long walks with her family dog Loki. For the past 2-years she has managed her own pet care business, showing her love and care for all animals.
She now helps to maintain our social media sites, making posts and tiktok’s to update our owners on the daycare. Ellie is keen to develop her knowledge and skills further whilst working at Furry Tails.
Annalise Boyle
Furry dog mother, photographer



Annalise is one of our daycare assistants and has Completed level 3 animal management in college. Annalise previously volunteered at furry tails which helped her decide to want to work with dogs and decide to go onto her currently study of canine behaviour & training degree, Learning about positive reinforcement and training techniques.
Annalise has Previously worked in daycares & boarding kennels and volunteered at other various animal premises.
In her spare time, Annalise has a passion for animal photography and travelling all over to various zoos. Annalise also likes to spend time with her own dog, Alvin.


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Emily is the newest edition to our Furry tails dog world team but has been a long standing supported and part of our family since the very beginning when she enrolled on one of our courses with her dog Reggie.
Emily is also known locally for having an online shop called with Wirral woof bags, where she sells natural treats and accessories for dogs.
Emily Has worked with varies different animals for over 20 years. She started her career by completing her level 3 in animal management, and continued completing her level 4+5 in animal science.
Having 2 dogs herself that both struggle with unwanted behaviours such as barking, lunging and resource guarding Emily wanted to help them and others by understanding why they do it, and what she can do to help.
Emily is a qualified with the dog training college as a
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canine reactivity specialist,
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canine body language specialist
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Canine scent work specialist
And is a qualified UK sniffer dogs’ instructor, where she holds regular courses at Furry tails dog’s world.
She currently completing her level 3 in professional day-care and boarding with the IMDT, and working through the certification program with the dog training college to be a certified dog trainer.
Emily’s promise to you:
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To be compassionate and non-judgmental
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To always have furry tails dog world clients best interest at heart
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To never stop learning
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To always be honest
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To treat your dog like my own