07708 617 138
Furry Tails Dog World, Unit A, 33 Breck Road, Wallasey, CH44 3BB
Every Dog
Has a Story
Every wagging tail tells a tale. At Furry Tails Dog World, our mission is to make every chapter a little brighter — filled with learning, laughter, and plenty of paws-itive adventures.
We believe training and care should feel less like hard work and more like a fairy tale: rewarding, confidence-building, and sprinkled with just the right touch of magic.
Meet Rachel
Our Head Trainer
Rachel brings over 15 years of experience in canine behaviour to Furry Tails Dog World. As an Absolute Dogs Pro Dog Trainer, Kennel Club Accredited Instructor, and Dog A.I.D. Assistance Dog Trainer, she designs and leads our courses with a focus on building skills, confidence, and connection, one game at a time.
With professional qualifications from IMDT, Compass, and The Centre of Excellence, plus a Level 5 Canine Behaviour Practitioner certification in progress, Rachel blends proven science with compassion. She’s trained alongside a Crufts Obedience winner and guided countless dogs (including her own rescues) through the Kennel Club Good Citizen Dog Scheme.
A lifelong advocate for rescue dogs, Rachel’s approach is built on empathy, enrichment, and positive techniques, helping every dog, from playful puppies to seasoned companions, find their confidence and joy.
Meet Emily
Our Daycare Manager & Behavioural Furry Dog Mother
Emily joined us in 2023 but has been a long-standing part of our family since the very beginning, when she enrolled on one of our courses with her dog - Reggie.
Emily is also known locally for having an online shop, Wirral Woof Bags, where she sells natural treats and accessories for dogs.
Emily has worked with various different animals for over 20 years. Emily started her career by completing her Level 3 in Animal Management, and continued completing her Level 4 & 5 in Animal Science.
Having two dogs herself that both struggle with unwanted behaviours (such as barking, lunging and resource guarding), Emily wanted to help them and others by understanding why they do it, and what she can do to help.
Emily is qualified with the dog training college as a:
Canine Reactivity Specialist
Canine body language specialist
Canine scent work specialist
Emily is a qualified UK Sniffer Dogs Instructor, running regular scentwork courses at Furry Tails.
She also holds a Level 3 Professional Daycare & Boarding qualification with the IMDT and is a Certified Dog Trainer with the Dog Training College.
Emily’s
promise to you:
To be compassionate and non-judgmental
To always have furry tails dog world clients best interest at heart
To never stop learning
To always be honest
To treat your dog like my own
Meet Charlotte
Our Furry Dog Mother & Trainer
Charlotte has completed her Level 3 Extended Diploma in Animal Management, learning about behaviour, training, animal handling, health, welfare and genetics.
Charlotte also cares for her own two dogs, and in her spare time enjoys doing sporting work with her springer spaniel, Brandy, such as agility and gun dog work. Charlotte is continuing to further her skills in the canine industry.
Meet Nicola
Our Furry Dog Mother & Trainer
Nicola has completed her Level 3 Diploma in Animal Management, covering key areas such as animal welfare, animal handling, and animal behaviour.
She joined the Furry Tails family in April 2024, bringing with her a genuine passion for dogs and a desire to expand her knowledge. Nicola is currently shadowing training classes to enhance her skills in dog training, while also working through a course focused on positive reinforcement and games-based training.
A lifelong passion for working with dogs has driven Nicola to constantly seek new insights into dog behaviour and training techniques. Outside of work, she enjoys spending time with her two dogs, Diesel and Archie, the latter of whom is a rescue. Nicola is eager to continue developing her expertise and further her career within the canine industry.
Meet Cheryl
Our Groomer
Cheryl is our resident dog groomer. Cheryl has worked as a dog groomer and undertook her Level 2 Diploma in Work Based Animal Care and she has also recently completed a course in canine behaviour.
When not in work Cheryl enjoys spending time with her two labradors, Diesel and Bear, who are very energetic and full of fun. She also enjoys the company of her two cats, Tigger and Sooty.
